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Mar 11, 2013


Jim Mitchem

Here hear.


As you know, I've been banging this drum for quite some time and I have the advantage of working inside the Industrial Complex of both digital and print advertising. I agree with everything you're saying.

Digital advertising, including the most recent trend - native ads - simply does not possess a place at the digital table, for variety of reasons including the absence of a covenant with the user to pay attention to brand messages. As I've argued for years, it's an ethos that exists in the digital space that does not exist in non-digital platforms. Indeed, engagement in magazines, TV and even radio is multiples higher than digital venues.

Marketers have yet to find a suitable solution other than to create useful information and compelling stories for consumers.

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