Bookmark and Share

July 2013

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

« Why The Future of Marketing Will Be Awesome: New Teams of Hybrid Talent | Main | The Time I Went to Vegas and Failed »

Mar 11, 2013

Comments

Jim Mitchem

Here hear.

Loose

As you know, I've been banging this drum for quite some time and I have the advantage of working inside the Industrial Complex of both digital and print advertising. I agree with everything you're saying.

Digital advertising, including the most recent trend - native ads - simply does not possess a place at the digital table, for variety of reasons including the absence of a covenant with the user to pay attention to brand messages. As I've argued for years, it's an ethos that exists in the digital space that does not exist in non-digital platforms. Indeed, engagement in magazines, TV and even radio is multiples higher than digital venues.

Marketers have yet to find a suitable solution other than to create useful information and compelling stories for consumers.

The comments to this entry are closed.