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« The Best and Worst Predictions of My Last 10 Yrs.: Confessions | Main | Filtering Digital Chaos: How to Make Smart Decisions, Fast »

Jan 15, 2013


Gary, the proof will be seen. Oreos 31 M seriously was astounding. We'll see. I agree with you. How much is there to talk about? So many brands have much more to talk about substantively.


Andrew, the variance among corporations in terms of how they perceive their burgeoning role as "publishers" is as wide as it is long. Your three points most certainly set the bar high and as much as corporate marketers resist your nonintuitive (for them) reasons, I think the truth (metrics) will out. Without transparency and an authentic attempt to provide content to customers that goes beyond the hard sell, companies can't maintain audience. On the other hand, I'd like to know just how many of Oreo's 31 million followers are there strictly for the deals, promotions and discounts.

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