Jason Voiovich


Jason Voiovich is a principal and co-founder of Ecra Creative Group, a brand development agency based in St. Paul, Minnesota.

A frequent speaker and author, Jason focuses his attention on branding trends, demographic market changes, and entrepreneurship. He is a frequent speaker on the effect of cultural trends on brand and market development, the implications of non-linear mathematics on the branding world, reputation management systems, business/product naming, new media integration, and visual communication. He is a business case writer and instructor for the University of Wisconsin - Eau Claire Entrepreneurship Program as well as a collaborative author with the program faculty. Most regularly, he is the author of The State of the Brand, a weekly column reviewing and analyzing current branding topics.

Jason has worked for clients in a variety of industries including financial, retail, manufacturing, healthcare, and agriculture.

On a personal note, Jason is a proud husband and father (two boys) as well as a practicing Second Degree Black Belt and Taekwondo instructor.



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