The local ad agency admits that its own brand has been fairly invisible—and the art is hoped to increase people’s awareness of it.
Minneapolis-based marketing and advertising agency Gabriel deGrood Bendt (GdB) unveiled window art last week as part of a campaign to raise awareness about the agency and its work.
The window art answers the question, “What does GdB stand for?” with a series of quirky and imaginative window illustrations.
The radio ads encourage people to visit the agency’s Web site, always-thinking.com.
“We have a great track record for building our clients’ brands, but we’ve been a bit under the radar in promoting our own,” Tom Gabriel, CEO and co-creative director, said in a statement. “We hope this will stimulate curiosity and perhaps generate some online engagement. At worst, it’ll provide a little street-level entertainment.”
“Guitar dueling banditos,” “Golfers donning brassieres,” and “Group of dainty barbarians” are just a few of the themes featured on the windows at the agency’s headquarters location at the intersection of Second Avenue South and Sixth Street in downtown Minneapolis.
The agency said that the awareness campaign has been in the works for a while, but that it needed approval from the city to use its second floor windows to feature the art.
Gabriel deGrood Bendt is among Minnesota’s largest advertising agencies based on its 2008 revenue, which totaled $4.2 million. Its clients include Activision, Arizant, Barber Foods, Danze, Michael Foods, Samsung Staron, Summit Brewing Company, Uponor, and Zebco.