The application, called Brand Motion, allows marketing professionals to view and approve ads on the go.
Approving ads? There’s an app for that, thanks to Minneapolis-based creative marketing agency Morsekode, which has developed the Brand Motion iPhone app.
The application allows Morsekode’s clients to log in and review their online videos, advertisements, and other marketing materials at critical approval stages of a project.
Comments are also easily shared with links to the agency’s team so the creative process keeps on moving, even after marketing professionals have left the office.
“Morsekode has made viewing our creative projects so simple with their Brand Motion iPhone app,” HaiVy Thompson, a marketing communications consultant with HealthPartners, said in a statement. “It's very easy to install and use. Having their Brand Motion app gives me the ability to roam more freely, within the office or out—even during project crunch time."
Morsekode clients primarily work on videos and interactive elements for national and global brands.
“We’re all time-starved and this is a fast-moving business,” said Mark Morse, founder and principal of Morsekode. “It’s amazing where technology has come and how we can find creative ways to use it to benefit our clients. It’s really about finding new ways to add value to our brand-building approach.”
Morsekode was founded in 2002 by Morse. Its clients include UnitedHealthcare, SAP, ExploreMinnesota,EcoWater, and Audio-Technica.
—Liala Helal
(edit@tcbmag.com)