By Nissa Hanna
• Paper or fabric? House-Wear chose the former as the material for its Paper Wear clothing collection.
• Artist Laura Sansone created the avant-garde label that uses Tyvek (yep, like the mailing envelopes) as the material for pants, dresses, jackets, and some home accessories.
• So, why Tyvek? It’s strong, soft (and more so with each wash) lightweight, water resistant, breathable, and recyclable.
• Although House-Wear doesn’t start with recycled sheets, it sends scraps to the Tyvek recycling plant and encourages customers to do the same when their Paper Wear items wear out.
What This Means to Business
• Consumers are open, and some are even excited about, unusual fabric options, as long as those garments and products are comfortable, stylish, low-maintenance and durable. A sustainable aspect adds big bonus points.
• Fashionistas are starting to care about what happens to their clothing when it's time to retire pieces from the wardrobe. It's eco-guilt-relieving when brands and retailers provide thread recycling action plans.