By Tim Barlow
What’s Happening
• Working in small batches within even smaller organizations, a new scale of brewery has emerged on the scene, making micro-breweries seem big by comparison.
• Nanobreweries, as they have been affectionately dubbed, are small—often just a few employees—and hyper-local in reach, which makes their fresher brews a community affair.
• Whether it’s amateurs-turned-pro like Heater/Allen Brewery founder Rick Allen, who brought 20 years of home brewing experience to his small business, or the husband and wife combo of Iowa-based Worth Brewing, nanobreweries are a personal and close-knit endeavor.
What This Means to Business
• Nanobreweries align with other returns to localism, from farmers’ markets to community gardens, as consumers eliminate the middleman and go straight to the source.
• From homes to cars, life is getting smaller in the United States. More consumers are giving the cold shoulder to quantity in favor of quality in smaller packaging.
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