Potty Project: Rear Projection TV Urinal

By Paul Katz

What’s Happening

• Who says drinkers can’t multitask? The Horse Bazaar bar in Australia has created the world's first rear projection TV urinal.

• The projector displays a continuous image on the back of the urinal so that viewers won’t miss a minute of their favorite shows while taking some “me” time; in the more public forum of the dining room, a 65-foot digital canvas screens the same program.

• The pub is a patron of the arts and the boozer: The Horse holds a highly coveted annual digital arts contest.

What This Means to Business

• It doesn’t take the smarts of Mr. Wizard to know that folks in the loo are a captive audience. Consumers are seeking to be constantly connected—and entertained—even in locales once considered an oasis of personal space.

Comments

[JVC TS-CL110UAA]

That is a great creation.