By Nina Elder
What’s Happening
• Pie Lab—a pop-up dessert shop in Greensboro, Alabama—serves pie, with a little hope on the side.
• Hale County, where Greensboro is located, is one of the poorest counties in America and it still struggles with deep-seeded racial divides. The organizers of Pie Lab hope to create a neutral space where folks can visit—and begin to heal.
• The small shop was founded by two non-profit groups, Project M (a group of designers, writers, and photographers who apply their talents to the greater good) and Hale Empowerment and Revitalization Organization (an organization that helps families in Hale County).
• Pie Lab’s tiny menu includes two types of pie (chocolate bourbon pecan and apple were recent offerings), coffee, lemonade, and milk.
What This Means to Business
• In these tough times, consumers are craving support, unity, and community. Finding ways to heal rifts and bring people together is more important than ever.
• Food is a universal language. Using good grub to unify disparate groups is a delicious idea.
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