More Than a Mode of Transportation, It's a Bikestyle

By Sarah Barker

What’s Happening

• It’s not only cool to pedal, it’s fashionable. Cycle style covers both riders’ wear and riders’ rides.

• American Apparel sells a cape for supercyclists.

• Traditional wicker baskets are being embellished with flower arrangements. Marie-Louise Gustafsson’s detachable Carrie bike basket is not only innovative in design—it also doubles as a shopping basket or a picnic table.

• The Web site Polish Bloggers Cycle Chic posts photos of stylin’ riders, as does the blog Copenhagen Cycle Chic.

What This Means to Business

• Those who roll chic are customizing their rides as an extension of their identity. For conscious En Voguers—those with the constant craving for “cool”—style points are a measure that matters.