Beershakes. Yes, Beershakes.

By Tory Davis

What’s Happening

• Though John Steinbeck’s Cannery Row mentioned beer shakes back in 1945, the reality of a milkshake made with a hopped-up bottle of brew has only recently begun to take hold.

• Klondike bars blenderized with stout or ale were a specialty at Brooklyn’s now-defunct bistro, Schnäck, though the owners now serve them at Harry’s at Water Taxi Beach in New York.

• We've also spotted recipes for mint chocolate chip ice cream + Fosters, and vanilla ice cream + McEwan's Scotch Ale.

What This Means to Business

• This is one more way for beer to be recognized as an ingredient; it continues to earn respect as more than just a beverage to watch the game with . . . though a beershake might be just the thing to drink at baseball stadiums on a hot summer day.

• Is it time for RTD beershakes in the refrigerator case at the market? Beer manufacturers may have found their wine cooler equivalent to lure in younger drinkers.

Comments

[Josh Kimball]

Everyone at work is sick of me talking about this, but Jim Beam milkshakes.

JIM. BEAM. MILK. SHAKES.

[Whatsername]

I can't believe I'm actually saying this, but McEwan's and vanilla actually sounds appetizing. Hm.