Drinks and Decor: Turning Booze into Art
By Nina Elder
What’s Happening
• BevShots transform drops of cocktails, beer, and wine into pieces of contemporary art.
• To make the boozy graphics, beverages are first crystallized on a lab slide. The slide is put under a microscope, infused with polarized light, and then photographed. The resulting images have a colorful, kaleidoscope look.
• Consumers can choose from nearly 30 different beverage-tinged pieces, including Dry Martini, German Pilsner, and Champagne.
What This Means to Business
• If food is art, why shouldn’t delicious things inspire decorative items? And art that feels personalized—or at least expresses unique aspects of the owner’s identity—clicks with consumers.
• Consumers have a very personal connection to their favorite food—and drinks. Why not extend that passion to areas other than the kitchen?


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