Too Much Information, Sam
One year ago this week, I managed to endure only a few hours of bad television advertising while under the influence of drugs. The message of fear, delivered across a number of industry sectors and brands was painful to hear again and again: fear of diaper rash. Of sunrise burglar attacks. Thankfully, I was able to tune it out, either by changing the channel or taking a nip from the NyQuil jug.
Now? I swear that none of us can escape the barrage. I’m lucid and healthy, yet I can’t change a channel or turn it off. It’s inescapable. One cannot escape the dull, monotonous pounding of the message of fear, thinly veiled as a call for frugality, savings, and do it yourself, pumped through every 30–second time slot on networks, cable, and online. The source of this pirate signal? Arkansas.
Listen, commercial giant: I fully appreciate the gravity of the economic situation, without your condescending reminders. When I finally settle in to watch television—either on the tele or online—the last thing I need are six commercials during one episode, with your annoying little voice encouraging me to save a little dough, live a little high life. No doubt, your advertisers are brilliant. But there is such a thing as too much.
Has anyone else found the off switch? Mind telling me where it is?
Two words, donkey: Shut. Up. —Shrek


Recent Comments