The recent disappearances of famous financial names like Lehman Brothers and Bear Stearns made me wonder: Whatever happened to E. F. Hutton?
Refugees from the Yuppie Era of the 1980s remember the commercials for the investment firm, where two dressed-for-success types are discussing where to put their money. One of the two says, “Well, my broker is E. F. Hutton, and E. F. Hutton says…” Suddenly, everyone around them stops and pricks up their ears. Then the voiceover: “When E. F. Hutton talks, people listen.”
E. F. Hutton long ago went the way that the likes of Lehman Brothers have more recently traveled. If you’re feeling sentimental (as I kind of am) about the departure of these grand old names in finance, a recent New York magazine piece provides a useful antidote.
For one thing, Lehman wasn’t really an august old firm dating back to 1850—only the name dated that far back. By and large, brokerages and investment banks aren’t particularly long-lived. They typically run out of gas, get acquired by a larger firm (sometimes getting spun off again—think of Piper Jaffray, which was part of U.S. Bank for a few years until 2003), or blow up thanks to the self-satisfied avarice endemic in this industry.
In the 1980s, several investment firms advertised on television. I don’t know if any still do, since I don’t watch TV anymore. (It’s hard to believe that any would have the money for commercials.) But the New York story made me wonder what happened to other 1980s firms like E. F. Hutton. Namely:
• Smith Barney. In my relative youth, I would mildly amuse friends with my not-quite-spot-on impression of the imperious John Houseman declaiming his catchphrase on 1980s commercials: “Smith Barney makes money the old-fashioned way—they uhhhn it.” The Smith Barney “brand” still exists, but it’s now part of the Citigroup empire’s Global Markets unit, along with another august (though somewhat tainted) investment name, Salomon Brothers. (Houseman, by the way, passed away in 1988.)
• Dean Witter. Catchphrase: “You look like you just heard from Dean Witter!” (Sung over the image of a grinning investor opening and reading his Dean Witter statement.) Later: “We measure success one investor at a time” (spoken by a what I always assumed was a fake “Dean Witter” in a fake old film clip, complete with fake scratches on the soundtrack and film emulsion). During the 1980s, Dean Witter was part of Sears, back when the retailer was seeking to become a financial services company. It split off from Sears (along with the Discover card) in the 1990s. In 1997, it merged with Morgan Stanley, and the Dean Witter name disappeared.
• Paine Webber. Originally Paine, Webber, Jackson & Curtis. Commercial catchphrase: “Thank you, Paine Webber.” It was bought by Swiss giant UBS in 2000, and is now known as UBS Wealth Management USA.
As for E. F. Hutton, that’s a complicated story. The heavily abridged version: During the 1980s, the firm was involved in all kinds of financial shenanigans, primarily rooted in a check-kiting scheme. The 1987 stock market crash hit E. F. Hutton hard, and the company merged with a name that should sound familiar: Shearson Lehman Brothers. The merged entity soon became part of American Express, which later spun it off. It soon became part of Smith Barney, which became part of Citigroup.
By then, the E. F. Hutton name had disappeared. People had stopped listening long before that.
On an other note: Interesting point about wages and health care.
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